Sharing his experience, Deepak Rana, an OYO patron from Noida said, "CO-OYO has brought a great sense of relief to our lives.
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Hotels with OYO get benefits CO-OYO's cohesive full stack technology accessible on a single platform, ability to run promos at their own discretion, among other features, empowers hotel owners and their staff with necessary tools to boost revenues." Consequently, this leads to lower customer satisfaction and retention. This can significantly take up expenses on resources and time commitment by hotel owners, leaving many entrepreneurs with limited choice to run their hotels the old-fashioned way - manually. It also offers owners the choice to share limited accessibility with their on-ground staff.Īnuj Tejpal, Chief Business Development Officer, OYO said, "In India, hoteliers usually depend on a combination of different platforms to boost revenues and manage daily operations, such as OTAs, online booking management systems, digital payment getaways, content management, price parity management, marketing, among others. With the all-new CO-OYO app, owners with OYO have larger visibility and transparency about their daily operations and revenue management. Owners are therefore dependent on their staff to manage bookings and customer experience.
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The majority of the local hospitality sector in smaller towns and cities currently use multiple apps or software platforms to manage their daily operations and revenue management, which often are not integrated with each other. This gives OYO hotels an edge above others to drive more bookings during the peak holiday season. With CO-OYO, local hotel owners can strengthen their customer experience via direct access to reviews and ratings, data insights on neighborhood hotels, and the ability to run their own promotions. The all-new CO-OYO app offers hotel owners a one-stop-solution platform for pricing management, enhancing customer experience, boosting demand and revenues. In addition, there is a new calendar view and a revamped Tariff Manager, enabling patrons to make pricing adjustments based on neighborhood insights, seasonality, among other factors. Some of these customised promotional campaigns include Flash Sales and OYO's new customer onboarding initiative - Discover Sale, among others.
This enables smarter and personalised promotions, alerts the patrons when the pricing is suboptimal and dynamically optimises prices. The new and revamped pricing section on the CO-OYO app advises patrons on the right pricing to attract larger footfalls. Through the renewed app, owners have the potential to boost revenues by 1.5x - 2.4x (compared to independent hotels) in what is being anticipated as a strong festive season after many years. The new app has been designed to enhance customer experience, operational efficiency and aid in maximising revenues by utilising the power of data science, SaaS technologies and AI technologies that offer real time insights to OYO patrons (hotel owners). New features also provide competitive data insights about other hotels in a specific geographical cluster to support higher revenue generation for each hotel. The all-new CO-OYO app will now have a one-click-check-in capability for bulk bookings to minimize time taken for check-in. For instance, a hotel in close proximity to a Durga Puja pandal can adjust its pricing to optimise prices per room owing to high demand, whereas, a hotel located further away from a pandal can roll out handpicked offers to attract more consumers. During the peak travel season, the ability to drive personalised promotions at a local level benefit independent hotels to increase occupancies and support revenue maximisation. This confidence comes at the back of significant demand for forward bookings ahead of the Durga Puja and Diwali holidays. Among leisure destinations, Goa, Puri and Visakhapatnam are already witnessing a high influx of tourists. The upcoming festive season is pegged to drive high demand across the country and cities like Kolkata, Bangalore, Hyderabad, Delhi and Chennai are expected to lead the demand curve. The prominent additional capabilities possible through the relaunched app enable patrons to design and run their own promotional programs such as Discover Sale (to attract new customers to their hotels), Flash Sales (empowers independent local hotels to run their own offers), among others. New Delhi, October 10 (ANI/NewsVoir): Global hospitality technology company, OYO, today introduced an improved flagship patron-facing app - CO-OYO.
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